General Information
The TTA Express e-newsletter is produced monthly by the Texas Thoroughbred Association to promote and provide information about the Texas Thoroughbred racing and breeding industry. The TTA also publishes an annual printed Stallion Register in December.
Advertising Rates
The TTA Express offers separate advertising rates for Texas Thoroughbred Association members and for non-members. To qualify for the discounted TTA member advertising rates, the advertiser must be a current TTA member in good standing when the ad is placed. Click here to join the TTA today.
For single insertions, the following ad rates apply (all ads are full color):
Presenting Sponsor: $500
Section Sponsor: $400
Full page: $300
Half page: $200
Quarter page: $125
Presenting sponsorship includes full page ad (on page 2), logo in top right corner on front page of newsletter, name included in email subject line (ex. Here is the November issue of the TTA Express, brought to you by Valor Farm), name and link in email sent to all subscribers.
Section sponsorship includes full page ad and logo/name at start of section (Racing, Breeding or Stakes Recaps).
Discounts available for multiple issue commitments.
2-3 issues – 10% off above rates
4-6 issues – 20% off above rates
12 issues (full year) – 35% off above rates
Market Place/Classified:
1 time insertion $ 60
3 – 6 insertions $ 35 per insertion
12 insertions $ 25 per insertion
Frequency discounts are available along with special opportunities to sponsor the newsletter as a whole or individual newsletter sections. Contact Denis Blake at (512) 695-4541 or denisb@texasthoroughbred.com for more information.
Frequency Discounts/Multiple Insertion Rates
Rates will be determined by the number of insertions ordered and used by advertisers during a 12-month period. An advertising contract must be on file with the Texas Thoroughbred Association. For 3- or 6-time contracted advertisers who do not supply new copy or artwork by the published deadlines, the preceding scheduled ad may be inserted.
Editorial Policy
The Texas Thoroughbred and TTA Express reserves the right to refuse any editorial copy or advertisements that it deems inappropriate. Additionally, any opinions expressed in articles or letters printed in The Texas Thoroughbred are those of the author’s alone and do not necessarily represent the position taken by The Texas Thoroughbred or the Texas Thoroughbred Association on the subject matter therein.
Ad Proofs
All advertisers will receive a proof of their ad via fax, e-mail or over the Internet; whichever method is preferred by advertiser. It is the responsibility of the advertiser to review the proof and instruct The Texas Thoroughbred of any changes or corrections by the deadline accompanying the proof. The Texas Thoroughbred cannot guarantee corrections or changes received after said deadline.
The Texas Thoroughbred Advertising Policies
- The publisher does not recognize verbal agreements. Space reservations and changes are required in writing by closing date.
- Advertiser assumes responsibility for providing advertising material prior to established deadline date. If advertising material is not received by this date, publisher will use previously run material when able.
- All advertising is accepted only upon representation of the advertising agency and the advertiser that each of them is authorized to publish the entire content of the advertisement, respects property and privacy rights, and that the advertiser has the right to, and is capable of, selling or providing, timely, the product or service advertised at the price advertised. In consideration for publication of an advertisement, the advertiser and advertising agency, jointly and severally, agree to indemnify and save harmless The Texas Thoroughbred and staff members against any loss, liability, and expense, including reasonable attorney fees, incurred by reason of any claim that may arise out of publication of such advertisement.
- All advertising claims or assertions must be supported by documentary evidence, and if put in question by The Texas Thoroughbred, the burden of proof rests with the advertiser and his agent. The Texas Thoroughbred relies on statistics furnished by The Jockey Club Information Systems for verification.
- All advertising contracts are accepted subject to the terms and provisions of the current rate card, and no waiver or modification is binding upon The Texas Thoroughbred unless in writing and approved by the Editor.
- The Texas Thoroughbred shall be subject to no liability for failure to publish or circulate any advertising because of accidents, fires, work stoppages, dilatory postal delivery, acts of God, or other circumstances beyond the control of The Texas Thoroughbred. If, for any other reason, an advertisement is not published, the TTA’s liability shall be limited to return or release of the applicable advertising charge, and in no event shall TTA be liable for consequential damages.
- All advertising must be clearly identified as such by inclusion of a trademark, logo or name of the advertiser, or the word “advertisement”. The Texas Thoroughbred expressly reserves the right to not publish any advertisement which, in the opinion of the Publisher, is inappropriate.
- Insertion orders are binding on the advertiser at issue closing date and may not be canceled thereafter, but The Texas Thoroughbred reserves the unrestricted right to reject any advertising at any time. Failure by The Texas Thoroughbred to publish advertising matter invalidates the insertion order for such matter, but shall not constitute a breach of contract nor affect any earned discount.
- Publisher has the right to hold advertiser agency jointly and severally liable for such moneys as are due and payable to the publisher for advertising which advertiser or its agent ordered and which was published.
- Publisher shall be entitled to payment from advertiser and agency for any and all collection and litigation costs incurred by publisher, including but not limited to reasonable attorney’s fees and court costs.
Don’t be left at the gate … reserve your advertising space today!
Contact Denis Blake at (512) 695-4541 or denisb@texasthoroughbred.com for more information.